A long list can be made with Giuliano Mazzuoli’s design successes starting from his early work in agenda book design followed by his innovative notebooks with curved or inclined lines and then his writing instruments with an original and fun design. His line of Officina pens were inspired by his childhood memories of a box of tools he used to keep from his grandfather’s bicycle manufacturing factory in Chianti on the hills of Florence. He designed his “Moka” pen while he was scribbling in a notebook during an English lesson. The “Moka” pen, inspired by the coffee-machine designed by Alfonso Bialetti in the 1930s, a symbol of Italian design and a fixture in every Italian home, caught the attention of MoMA in New York and the relationship has spanned almost two decades now. Every year, 3.6.5, one of the companies of the Mazzuoli Group produces for the prestigious museum the MoMA Pocket Calendar using the Stifflexible cover system invented and patented by Giuliano Mazzuoli.